Brand:
Commit
Year:
2005
Category:
Ad-magazine/newspaper Cessation Aids Special Populations-Women
Description:
Ad for Commit stop smoking lozenge. Ad features an image of a dress tag with the following text: "Double your chances of quitting smoking. Not your dress size."
Text on bottom of page: "People often gain weight when they quit smoking. But the 4mg. Commit Lozenge helps you control your weight while you quit. It tackles cigarette cravings and the full range of withdrawal symptoms. And compared to cold turkey, it doubles your chances of success. So even if you've tried to quit before, try again with Commit. www.commitlozenge.com"
Ad found in:
Family Circle: February 15, 2005
Newsweek: January 31, 2005
People: January 24, 2005; February 14, 2005
Sports Illustrated: January 17, 2005
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