Brand: Camel

Year: 2005

Category:
Coupon - Discount
Direct Mail

Description:
Direct mail from Camel in promotion of the upcoming release of a new blend - Camel Turkish Silver, "the mellowest Camel ever." Cover features a drawn image of an attractive blond woman smoking a cigarette while lying on what looks like a movie theater marquis. "You're invited to an exclusive sneak preview." Inside the piece is an image of the woman sitting on top of a Camel Turkish Silver pack. Text: "Here's your opportunity to try Camel's Newest Star Camel Turkish Silver, The Mellowest Camel Ever. Turkish Silver doesn't debut until May, but we've reserved a complimentary limited edition tin for you to preview. Just place three UPCs from any brand/style cigarette, along with your completed order form in the attached postage-paid envelope and mail it. Don't miss your chance to catch this blockbuster before anyone else." Also included in the piece are 5 coupons: 2x$4.00off one carton coupons, and 3x $2.00off two packs coupons.

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