Brand: Salem

Year: 2005

Category:
Coupon - Discount
Direct Mail
Menthol
Special Populations-African American

Description:
Direct mail from Salem. Cover features Salem logo and and an arm holding a mysterious light. Inner cover depicts an African American man lighting a cigarette in the "mysterious light". Text: "You strike up interest. They say that you are always ahead of the curve, your knowledge of life's finest intrigues." Innermost flaps contain more images of figures with the following text: "It's your style, spirit and dynamic personality that inspires. Your appreciation for music, clothes and cuisine sparks curiousity. Share what you know about life's sensations." Features an image of Salem's Green and Black Label cigarettes, a direct mail sign up form for friends, and 5 coupons: 3 $4.00off per carton coupons, and 2 $1.00off two of packs coupons.

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