Brand: Skoal

Year: 2004

Category:
Ad-magazine/newspaper
Flavored Product
Smokeless Tobacco

Description:
Ad for Skoal and Copenhagen smokeless tobacco from US Smokeless Tobacco Co. Ad is featured as two half page ads, found on different pages in a magazine. First half of ad features an image of a man sitting at his office cubicle. Text: "With all the smoking areas removed from the building, Phil knew his best option was to head straight for (page 165)." Second half of the ad features images of four cans of smokeless tobacco, including Skoal's flavored apple, berry and mint blends. Text: "The Solution." This ad is part of a series of ads from UST framing smokeless tobacco as "the solution" to dealing with smoke cravings when in a smoke-free environment.

Ad found in:
Golf Digest, March 2005;
Entertainment Weekly, February 25, 2005;
Newsweek, January 24, 2005, October 4 and September 20, 2004.

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