Brand: Skoal

Year: 2004

Category:
Ad-magazine/newspaper
Flavored Product
Smokeless Tobacco

Description:
Ad for Skoal and Copenhagen smokeless tobacco from US Smokeless Tobacco Co. Ad is featured as two half page ads, found on different pages in a magazine. First half of ad features a two young men playing billiards in a bar. Text: "When their favorite sports bar became a 'smoke-free environment', Bob and his buddies knew it was time to turn to(the next page)." Second half of the ad features images of four cans of smokeless tobacco, including Skoal's flavored apple, berry and mint blends. Text: "The Solution." This ad is part of a series of ads from UST framing smokeless tobacco as "the solution" to dealing with smoke cravings when in a smoke-free environment.

Ad found in:

Newsweek: March 14, 2005; February 21, 2005; October 18, 2004

Time: March 21, 2005; February 28, 2005

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