Brand: Skoal

Year: 2005

Category:
Ad-magazine/newspaper
Flavored Product
Smokeless Tobacco

Description:
Ad for Skoal and Copenhagen smokeless tobacco from US Smokeless Tobacco Co. Ad is featured as two half page ads, found on different pages in a magazine. First half of ad features a crowd of young men seemingly at a sporting event. Text: "With the game headed into overtime, Jeff knew leaving his seat for a smoke wasn't an option. That's when he turned to (page 59)." Second half of the ad features images of four cans of smokeless tobacco, including Skoal's flavored apple, berry and mint blends. Text: "The Solution." This ad is part of a series of ads from UST framing smokeless tobacco as "the solution" to dealing with smoke cravings when in a smoke-free environment.

Ad found in
Esquire: February 2005.
Golf Digest: February 2005.

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