Brand: Virginia Slims

Year: 2004

Category:
Coupon - Discount
Direct Mail
Special Populations-Women

Description:
Direct mail from Virginia Slims in promotion of new packaging. Text: It's a subtle change like a great haircut or a new shade of lipstick. When what you enjoy stays the same and all the rest...shines a little more. It's your favorite brand in a stylish new package with the same smooth taste you've always enjoyed. Coming soon to a store near you." Piece includes preference survey and two coupons: 1 $5.00 off one carton coupon, and 1 $2.00 off three packs coupon.

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