Brand: Kool

Year: 2004

Category:
Direct Mail
Menthol
Music
Special Populations-African American
Sweepstakes

Description:
Direct mail from KOOL in promotion of KOOL's music sponsored event, the KOOL NU Jazz Festival. Cover features a crowd of people using the colors of blues, purples and greens, with the line, "A Progression of Beats." Inside the piece features details about the event including performers and dates. The tour is to be held in the cities of Chicago, Philadelphia, Atlanta, and Detroit. One flap describes the event: "From blu rhythms to nu rhymes, KOOL celebrates the music that's the foundation of today's urban culture. With the hottest collaborations of sound and styles. From the artists who create them. The originals. The innovators. The masters. The roots of today's hottest music were born in Jazz. Skills. Breaks. Beats. Freestyling. The genius of a fresh and often improvised brilliance. And here's where it all comes together. Nu school heroes and old school legends sharing the same stage. The same mic. The same integrity. KOOL knows because this is how we do it. Real. Authentic. Fresh. The evolution of urban culture- set to a beat. And it's about to go down. WIll you be there?" Piece also includes entry details for a sweepstakes contest for VIP seats to a show.

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