Brand: Camel

Year: 2004

Category:
Coupon - Discount
Direct Mail
Seasonal/Holiday

Description:
Direct mail from Camel in "celebration" of the winter holidays. Before unfolding, the mailer piece is designed to look like a wrapped present. When opening the card, readers are greeted with the message, "Wishing you peace, happiness, and good smokes the whole year through!" Underneath the greeting is an image of an attractive woman dressed in a red gown, smoking and drinking champagne and sitting next to Christmas presents. "Tis the season to be 75 C-Notes richer!" "Check under the flap for more holiday cheer. From Camel to you, Happy Holidays." Upon further opening of the card, several Camel Cash items are advertised, coupons are included, and two stickers of Camel "pin up" girls are found. These stickers have a magnetic back. "Pin up your holiday wish list with these magnetic beauties."

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