Brand: Salem

Year: 2004

Category:
Coupon - Discount
Direct Mail
Menthol
Special Populations-African American
Sweepstakes

Description:
Direct mail from Salem in special promotion of its "Stir the Senses Tour Series Backstage Access" sponsored bidding opportunity for a special car customized by a popular DJ, "Funkmaster Flex". The cover includes a partial image of a black SUV with the words "Experience Satisfaction" running across the cover. Inside is a fuller image of a black Cadillac Escalade ESV. Text: "Bid on the ONE AND ONLY Cadillac Escalade ESV customized by Funkmaster Flex. Experience satisfaction at every turn. Bidding on the Escalade starts on Nov 29th and ends on Dec 19th 2004." The inner flaps display the customized featurs of the car such as chrome wheels, digital headrest monitors and a touch screen monitor stereo system. Also included are 6 coupons for Salem packs or cartons.

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