Brand: Parliament

Year: 2004

Category:
Coupon - Discount
Direct Mail

Description:
Direct Mail from Parliament. First piece revceived by individual upon signing up for mailing list. Inside the envelope sized mail piece is an image of three women and one man relaxing in a blue pool of water in front of the blue ocean. Text: "A warm welcome from Parliament. It's where smooth taste meets the perfect recess. Enjoy the enclosed gift certificate with our compliments. It's one of the many special things to come. From your friends at Parliament". A "buy 1 pack get 1 free" gift certificate is attached to a response survey. Survey text: "Please tell us more about yourself so we may better serve you".

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