Brand: OTHER

Year: 2003

Category:
Ad-magazine/newspaper
Harm Reduction/PREPs

Description:
3/4th page ad for Eclipse cigarettes. Image of a car with a windshield sun protector containing the text, "My car doesn't smell like cigarette smoke anymore". Rest of ad consists of white text against blue background. Text: "A new cigarette that has: 80% less secondhand smoke, no lingering odor, no ashes." "If you want to know, you've got to go. www.newcig.com." The ad does not actually feature the name Eclipse anywhere on the ad, but rather directs people to the website for Eclipse.

Ad found in:

Popular Mechanics: September 2003.

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