Brand:
Nicoderm
Year:
2004
Category:
Ad-magazine/newspaper Cessation Aids
Description:
Ad for Nicoderm patches. Image of man kissing his baby in a kitchen. Man has a patch on his arm. Text: "Do it for your family. Do it for yourself. Don't do it alone. Give yourself a better chance to quit, with NicoDerm CQ. Just one CQ patch provides a steady stream of medicine to help you fight cravings all day. So instead of spending all your energy on quitting, you can spend it on the people you care about. And with CQ, you'll gradually step down the doses until you're free. Nicoderm CQ. You're not a superhero. You don't have to be."
Ad found in:
Family Circle: January 20, 2004
FHM: November 2003
Newsweek: January 19, 2004
Popular Mechanics: January 2004
Redbook: February 2004
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