Brand: Basic

Year: 2004

Category:
Coupon - Discount
Direct Mail

Description:
Direct Mail from Basic. This was the first direct mail piece received after the individual signed up to receive mail. A "Welcome" letter addressed to the individual states: "Dear ______, We'd like to take this opportunity to welcome you to the Basic family - and to some of the "Best Things" Basic adult smokers enjoy. For starters, Basic is made from a blend of the finest Virginia, Burley and Oriental tobaccos in the world. It's this high quality blend that gives Basic a uniquely smooth, rich taste you just won't find in any other brand. Of course, we know a lot of you also like getting valuable gift offers on occasion, so we have those, too. Check your mailbox and local stores where Basic is sold for details...". Also included in the envelope were three coupons for fifty cents off one pack of Basic.

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