Brand: Kool

Year: 2004

Category:
Ad-magazine/newspaper
Industry Public Relations
Menthol
Music
Special Populations-African American

Description:
Magazine ad promoting "The KOOL Nu Jazz Festival" event, "Blu Rhythms to Nu Rhymes". Colorful ad shows people dancing and images of people playing instruments. Uses tones of blue, green, and purple. Text: "Featuring a progression of beats by George Clinton, Common, Erykah Badu, The Roots, Jill Scott, and many more..". Festival to take place at venues in Chicago, Philly, Atlanta, and Detroit. Tickets available through ticketmaster. Gives details for entry into sweepstakes to win a free trip to Atlanta. Ad states festival is in association with Blender Magazine. Ad also contains a logo for "Urban Achievers" and states, "a portion of event proceeds will enable communities to make their vision a reality". The 1/3 page side ad contains the following text: KOOL celebrates the music that's the foundation of today's urban culture. With the hottest collaborations of sounds and styles. From the artists who create them. The originals. The innovators. The masters. The roots of today's hottest music were born in jazz. SKILLS. BREAKS. BEATS. FREESTYLING. The genius of a fresh and often improvised brilliance. And here's WHERE IT ALL COMES TOGETHER. Nu school heroes and old school legends sharing the same stage. The same mic. The same integrity. KOOL knows because this is how we do it. AUTHENTIC. REAL FRESH. The evolution of urban culture - set to a beat. And it's about to go down. Will you be there?

Ad Found in
Blender:October 2004.
Ebony (annual women's health issue): October 2004.
FHM:October 2004.
GQ: October 2004.
Playboy; October 2004.

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