Brand: Marlboro

Year: 2004

Category:
Direct Mail

Description:
Survey from Marlboro sent in a welcome/introductory direct mail package from Marlboro to a new direct mail recepient. The cover states, "Take a minute. Tell us more." An image of a cowboy themed keychain is adjacent to the following text: "Just fill out this survey, and we'll send you something to hang your keys on. It's quick. It's easy. And it's all about flavor". 10 survey questions ask about brand preference and purchasing behavior.

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