Brand: Marlboro

Year: 2004

Category:
Coupon - Discount
Direct Mail

Description:
Direct Mail from Marlboro - the welcome mail piece. This was the first direct mail package recieved by an individual after mailing list sign up. The cover is just an image of the chevron logo in rustic color and background. 2nd cover (inner flap) is an image of the various Marlboro blends with the text: "Welcome to Marlboro Country". Inside is a an image of a Marlboro pack next to "cowboy" themed items. A pocket inside the mail piece contains 6 coupons and a "thank you" note for signing up (with additional information for getting in touch with Marlboro and for friends who also want to sign up). The pocket also contains a "Take a minute. Tell us more" survey with various questions about brand preference.

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