Brand: Salem

Year: 2004

Category:
Ad-magazine/newspaper
Menthol
Special Populations-African American

Description:
Ad for Salem's Black Label Full Flavor cigarettes. Close up of a man (who appears to be African American) lighting up a cigarette in a night time city setting. The background is a scene of city buildings and streets with moving objects. The city lights are the Salem menthol color theme of green-yellow. Text: Stir the Senses.

Ad Found in:
Rolling Stone: December 30, 2004-January 13, 2005 and October 14, 2004;
Playboy: October 2004; King, September/October 2004;
Sports Illustrated: August 2 and July 26, 2004;
Maxim: August 2004;
GQ: July 2004.

Two page version featured in:
Tracks: October/November 2004.

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