Brand: Salem

Year: 2004

Category:
Ad-magazine/newspaper
Menthol
Special Populations-Women

Description:
Ad for Salem cigarettes. "Salem: stir the senses." Features images of the lower half of a woman in a miniskirt and heels and swirls of smoke. Features the black label slide box. "Rich. Intense. Black Label". Also features the Green Label box: "Smooth. Spirited. Green Label". Salem logo on top of ad and logo black and green "ying yang" symbol in the middle of ad. targeted at menthol users. There is an almost identical earlier version of this ad with slightly different text.

Ad Found in:
Rolling Stone: August 19, 2004
Jane: September 2004
FHM: October 2004

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