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Brand: Philip Morris

Year: 2004

Category:
Anti-tobacco
Industry Public Relations
Special Populations-Youth

Description:
Pamphlet from Philip Morris' Youth Smoking Prevention Campaign, "Talk to your kids about not smoking, they'll listen". Volume 1: Issue 2, "Raising kids who don't smoke - peer pressure and smoking". Intended to help parents to understand the associations between peer pressure and smoking and to help them prevent their children from smoking. Pamphlet came as an insert in Redbook Magazine, September 2004 issue.

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