Brand: Philip Morris

Year: 2004

Category:
Ad-magazine/newspaper
Anti-tobacco
Industry Public Relations
Special Populations-Youth

Description:
An ad from Philip Morris' Youth Smoking Prevention Campaign, "Talk to your kids about not smoking". Ad shows picture of kids/students walking together and text above picture states: "Help your kids resist peer pressure to smoke"...Research shows that kids whose parents talk to them regularly about not smoking are less likely to smoke". Ad promotes Philip Morris brochure, "Peer Pressure and Smoking"

Ad found in:

Ebony: September 2004.

Redbook: (with an inserted brochure) September 2004.

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