Brand: Camel

Year: 2004

Category:
Coupon - Discount
Direct Mail
Flavored Product

Description:
Direct Mail from Camel promoting the new bourbon flavored Exotic Blend cigarette, the "Back Alley Blend". This blend was the feature cigarette of the "Roaring 2000s" campaign. The cover features a "retro" dressed male singer holding a cigarette and a glass of bourbon. Inside women are shown dancing and dressed in 1920's flapper style costumes, and the Back Alley Blend pack is modeled next to a bottle of bourbon. Text: "Camel brings you new Back Alley Blend. A subtle hint of bourbon takes you back to an era of bootleggers and indulgence." Sweepstakes are also advertised and 5 coupons are included (2x $4.00 off per carton, 3x $2.00 off four packs or one carton).

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