Brand: Camel

Year: 2004

Category:
Direct Mail
Promotions-Promo items/Gifts

Description:
Direct Mail from Camel promoting the Roaring 2000s campaign. The piece is modeled after a newspaper and it titled the "Back Alley Gazette". The "front page headline" of this direct mail piece states,"The Speakeasy is still roaring". The inside pages advertise redeemable gifts available on the Camel website, as well as sweepstakes prizes including a 2004 Bentley Continental GT. Included in the mail package were three coasters, with "Roaring 2000s" inspired designs on one side, and drink recipies on the other.

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