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Brand: OTHER

Year: 1953

Celebrity Endorsement

Ad appeared in Saturday Evening Post 3/21/1953. "'I've been saying it for 6 years now--and I'll say it again...much milder Chesterfield is best for me'---Arthur Godfrey" "Now...10 months scientific evidence for Chesterfield." "A medical specialist is making regular bimonthly examinations of groups of people from various walks of life. 45 percent of this group have smoked Chesterfield for an average of over ten years. After ten months, the medical specialist reports that he adverse effects on the nose, throat, and sinuses of the group from smoking Chesterfield." "First and only premium quality cigarette in both regular and King-size." "Contains tobacco of better quality and higher price than any other King-size cigarette." "Much milder Chesterfield is best for you."

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