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Brand: Camel

Year: 1951

Celebrity Endorsement

Ad appeared in Saturday Evening Post 2/10/1951. "How mild can a cigarette be?" "Noted throat specialists report on 30-day test of Camel smokers...not one single throat irritation due to smoking Camels!" "Yes, these were the findings of noted throat specialists after a total of 2,740 weekly examinations of the throats of hundreds of men and women who smoked Camels--and only Camels--for 30 consecutive days." "'My career depends on my voice. I smoke cool, mild Camels--the cigarette that agrees with my throat!'---Patrice Munsel, Concert and opera star." "Singing opera can put strain on any voice. That's why I had to be sure my cigarette suited my throat. My own 30-day Camel Mildness Test gave my the proof I needed. Smoking Camels day after day gave me plenty of time to decide on Camel mildness. I didn't have to make up my mind on a quick-trick, one-puff test, or a single sniff. I enjoyed Camels rich flavor--pack after pack. They're such fun to smoke!" More doctors smoke Camels than any other cigarette!" "In a recent nationwide survey, doctors in every branch of medicine were asked what cigarette they smoked. The brand named most was Camel!" "Make your own 30-day Camel Mildness Test in your T-zone (T for Throat, T for Taste).

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