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Brand: Kool

Year: 2004

Category:
Ad-magazine/newspaper
Flavored Product
Menthol
Special Populations-African American
Special Populations-Women

Description:
Multi sided ad, front and back with middle flaps that can be opened to reveal and 3paged layout. Ad introducing KOOL's SMOOTH FUSION flavored menthol cigarettes - available for a limited time only...Outer flap has KOOL logo, and says "Taste". When the flaps are opened all the way, the inside middle page says "THE UNEXPECTED". Ad has a section for each of the four flavors: MOCHA TABOO (inviting and surprising, will entice you with its sweet indulgence. the ultimate secret awaits you); MIDNIGHT BERRY (Deep and velvety, surrounds you with the enchantment of the darkest night...fromt eh place where dreams begin...);CARIBBEAN CHILL (let the alluring taste of...take you on a cruise to the islands..with a charming island accent...); MINTRIGUE (Tantalizing..leaves you guessing as to the secret of its intriguing refreshment..a question. an answer. and an enigma. all at the same time.) features images of women and female images (lips, legs). Colors of berry, yellows, greens, and blues. swirly designs. uses a "mysterious" theme. Back Flap: "The legendary smoothness of THE HOUSE OF MENTHOL is energetically fused with hints of the unexpected - PERFECTLY BALANCED, yet intriguing refreshment that bonds with any special occasion.

Ad found in:
Cosmopolitan: June 2004
GQ: June 2004
InStyle: June 2004
Latina: June 2004
Maxim: June 2004
Vanity Fair: June 2004
Vogue: June 2004;
Jane: Summer 2004.

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