Brand: Kool

Year: 2004

Category:
Ad-magazine/newspaper
Menthol
Music
Special Populations-Youth

Description:
Ad for Kool Filter Kings cigarettes. In silver print: "Check the Levels. Blended and Optimized." Also: "Kool fine-tunes its mix of 100% natural menthol and handcrafted blend of tobaccos. that's why only KOOL delivers the perfect balance of menthol and tobacco taste for the best menthol smoking experience. WELCOME TO THE HOUSE. THE HOUSE OF MENTHOL." Ad features a pack of cigarettes surrounded by microphones. music/dj theme. background repeated design text: "check 1,2". likely directed at minorities and young people.

Ad found in:
Blender: December and September 2004;
GQ, December and September 2004;
Lucky, October 2004;
For Him, August 2004;
InStyle: March 2004
Jane: March 2004
Maxim: March 2004
Vanity Fair: March 2004.

Also found in Cargo, premiere issue.

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