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Brand: Kool

Year: 2003

Category:
Ad-magazine/newspaper
Menthol
Promotions-Free Gift w/Purchase
Promotions-Playing Cards
Special Populations-African American
Special Populations-Latino

Description:
4 sided magazine ad promoting Kool's 2003 Spades Slam event. Side 1: image of bouncers at the door with sign, "Players Wanted". Sides 2 and 3(main layout): Urban images, man with cards, woman at turntables, woman dancing. Promotes free deck of cards with purchase of Kool: "Get in the Game. Free custom spades deck with pack purchase. We've got the smoothest Spades Deck around, and it's free. It's yours when you buy specialty marked packs of KOOL, so look our for it where you pick up your smokes. Now get out and get yours". Side 3 promotes the Spades Slam: "Win $50,000. The 2003 Kool Spades Slam is on its way, and from coast to coast, players will be giving it their all. If you've got game, you could win $50,000 at the national tournament finals this fall in Las Vegas and become the new Spades Master." Ad says promotion is in association with TRACE. Side 4: poster style image listing the cities hosting the Spades Slam.

Ad found in:
Honey: September 2003

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