Brand: OTHER

Year: 0000

Category:
Ad-point of sale/indoor
Cigarettes - packs/carton
Flavored Product
Harm Reduction/PREPs
Tobacco Product

Description:
Assortment of Dreams cigarettes in a counter display. Dreams are a line of imported flavored premium specialty cigarettes. Packaging: Colorful thick cardboard clamshell; foil wrapped lining. Cigarettes: Wrap paper with geometric designs and color-piped logo; outside of filter is sweetened. Flavors shown here include: Vanilla, Chocolate, California Dreams, Midnight Dreams and Herbal(a tobacco free version which may imply a safer smoke). Manufacturer: Kretek International.

About Dreams, the VP of Kretek stated: “The appeal of Dream cigarettes is that they are better tobacco and they are packaged distinctively – the difference being the same as that between a shopping bag from Macy’s and a shopping bag from Tiffany’s.” “They are marketed to sophisticated adults who want to make their own choices” (Smokeshop Magazine). An ad refers to them as a "cocktail cigarette", a "luxurious, colorful cigarette that will brighten up any special occasion." Marketed as luxury cigarettes.

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