Brand:
Lucky Strike
Year:
1951
Category:
Ad-magazine/newspaper
Description:
Ad appeared in Life Magazine 1/22/1951. "Be happy. Go Lucky." "Enjoy your cigarette! Enjoy truly fine tobacco that combines both perfect mildness and rich taste in one great cigarette-- Lucky Strike!" "Perfect mildness? You bet. Scientific tests, confirmed by three independant consulting laboratories, prove that Lucky Strike is milder than any other principal brand. Rich taste? Yes, the full, rich flavor of truly fine tobacco. Only fine tobacco gives you both real mildness and rich taste. And Lucky Strike means fine tobacco. So enjoy the happy blending that combines perfect mildness with a rich, true tobacco taste. Be Happy--Go Lucky!" "At figure skating I'm a whiz, including figure 8's. But those that I like best to cut are L.S./M.F.T.'s!" "At passing I am quite a star, I'm captain of the team. But when I pass a Lucky Strike, I'm really on the beam!" "From way down south in Dixieland, I'm here to tell you all: It's Lucky Strike the folks all like, they're easy on the draw!" "L.S./M.F.T. Lucky Strike Means Fine Tobacco."
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