2002 brings another year of Camel's Seven Pleasures of the Exotic promotion. Hailed as a chance to "Re-Experience the Exotic," this trend
influence marketing plan involves Camel sponsored parties in 70 selected cities across the United States. Advertised through the Camel mailing
List and web site, these events invite participants to a number of lavish themed parties including the following themes: Feast, Spa, Elixir,Rhythm, Carnivale, Tabac, and Masquerade. This ad describes the different themes. In exchange for having their drivers licenses digitally photographed for mailing list usage, guests are given free cigarette samples and small gift packs. Such parties continue to reinforce the vast advertising and promotional budgets employed by cigarette manufacturers.
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