Brand: Newport

Year: 2004

Category:
Coupon - Discount
Direct Mail
Menthol
Music
Special Populations-African American

Description:
Direct mail from Newport. This was the first piece of mail recieved from a new subscriber, which acts as the "welcome" piece to the direct mail service. Cover states: "Welcome to the world of Newport pleasure!" Inside is an explanation of what the recepient can expect by having signed up: "You recently expressed an interest in Newport, America's #1 menthol cigarette. Now we thought you'd want to get in on all the other pleasures Newport has to offer."..."From p.s. pleasure scene - a lifestyle magazine, that's all about music, travel, fun things to do, and more...to our Pleasure Goods Program - where you can collect Newport pack UPCs and get great stuff! You'll also receive money saving coupons and sweepstakes offers for trips, cash, or prizes throughout the year." Two coupons are included as well as a return card for confirming interest in the program, as well as for indicating brand preference.

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