Brand: Parliament

Year: 1997

Category:
Coupon - Discount
Direct Mail
Light/Ultra Light

Description:
Direct mail in promotion of Parliament Lights featuing a coupon for $1.00 off 4 packs or a carton, and an offer for a stemware set for 125 pack UPCs. The mail piece also present narrative of three stories ("his story", "her story", "their story") related to the title of "Endings & New Beginnings".

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