Brand: Parliament

Year:

Category:
Light/Ultra Light
Menthol
Promotions-Free Gift w/Purchase
Promotions-Promo items/Gifts
Smoking accessory-Matchbook

Description:
In launching Parliament Menthol in 1996, Philip Morris used a number of clever graphic devices. The complimentary packs it gave away during the introduction featured a hologram as did store displays for the product. Matches used to promote the brand extension were stick matches, not the usual book matches, and they were boxed in a special way. One side of the box depicted the main scene used in billboard, magazine and point of sale advertising. The other side of the box was a portion of the scene, so that the entire scene could be reproduced if you assembled all 10 different boxes.

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