Brand: Camel

Year: 1945

Category:
Ad-magazine/newspaper
Cigarettes - packs/carton

Description:
"What does the button say, Daddy?" "All men and women honorably discharged from the armed services of the United States are entitled to wear this button." "Actually, Son, it doesn't really say anything. There's no inscription lettered on its face. But in another, larger sense that simple little gilt button in the lapel of your dad's jacket says a world of things. It says a service well done for our country...for freedom and humanity the whole world over. It says that America, every American, is proud of the wearer...be it your dad, or any one of the 13,000,600 men and women, who, like him, served in the armed forces. It says that America will not forget their service - but will strive always to make sure that their service was not in vain. The makers of Camel cigarettes publish this in tribute to the men and women of the armed services and pledge that as they go on to final victory they have first call on Camels. The Service First: Army, Navy, Marines, and Coast Guard - wherever they go in their winning of the war, they have first call on Camels!"

Ad found in:

Life Magazine: September 3, 1945

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