Brand: Camel

Year: 1951

Category:
Ad-magazine/newspaper
Celebrity Endorsement
Cigarettes - packs/carton

Description:
Ad for Camels with a promotion by John Wayne.

"How mild can a cigarette be? Make the 30 day Camel mildness test - See why... More people smoke Camels than any other cigarette!"

"The roles I play in movies are far from easy on my voice - I can't risk throat irritation, So I smoke Camels - they're mild". John Wayne, popular, handsome Hollywood star.

Ad also includes an interesting medical claim: "Not one single case of throat irritation due to smoking. Yes, these were the findings of noted throat specialists after a total of 2,470 weekly examinations of the throat of hundreds of men and women who smoked Camels - and only Camels - for 30 consecutive days."

Ad found in:

Life Magazine: February 12, 1951

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