Brand: Camel

Year: 1952

Category:
Ad-magazine/newspaper
Celebrity Endorsement
Cigarettes - packs/carton

Description:
Ad for Camels featuring Eva Gabor.

"Why did you change to Camels, Eva Gabor?""I had to be sure my cigarette agreed with my throat. So I tried many different brands. I chose Camels for their day-in day -out mildnes and flavor!" - Eva Gabor, Star of Television, Screen and Stage.

Ad includes a medical claim: "Noted throat specialist reported after tests: Not one single case of throat irritation due to smoking Camels. This was the finding of noted throat specialists in a coast-to-coast test of hundreds of people with normal throats who smoked only Camels for 30 days."

Ad found in:

Life Magazine: February 11, 1952.

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