Brand: Benson and Hedges

Year: 1972

Category:
Ad-magazine/newspaper

Description:
"The Moderate Smoke. It's not strong. It's not weak. It's blended for the middle. There are no excesses, except those in quality. It has premium tasting tobaccos. Two advanced filter systems. And a thoughtful Humidor Pack. To keep your smokes fresher, longer. Try the Moderate Smoke. It's the cigarette you can feel comfortable with. Enjoy. And stay with....Benson & Hedges Multifilter."

Ad found in:

Life Magazine: August 4, 1972

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