Brand: Kool

Year: 2003

Category:
Direct Mail
Menthol
Music
Special Populations-African American
Special Populations-Youth
Sweepstakes

Description:
Promotion for KOOL MIXX DJ competition: "Head to head, believe the hype." KOOL MIXX coast to coast dj contest direct mail."KOOL MIXX: If it's music, it's in the mixx". The 11 city dj champions were invited to national contest in Chicago for the "Ultimate Spin-off". A number is given to find out about KOOL MIXX 2004. Celebrity artists are named as having been "in the hype". other key words: music, entertainment, events

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