Blue ad for Camel Snus, featuring a silhouette of a Camel and the words, "one size should never fit all". In the upper right corner is another image of a blue camel and the slogan "Break Free". No image of the product is shown.
Ad includes a new larger warning label as required to be included on smokeless tobacco advertising by June 22, 2010, under the FDA's regulation of tobacco.
Ad found in:
Esquire: August 2010
Glamour: June 2010 (as the first of two consecutive Camel Snus ads in the same issue).
Latina: November 2010
Maxim: September 2010
Popular Mechanics: November 2010
Spin: November 2010
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