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Brand:
Marlboro
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Menthol
Description:
Ad promoting IQOS with harm-reduction messaging about heat-not-burn technology. Shows the device and Marlboro HeatSticks. Text: "Cigarettes burn tobacco. IQOS heats it. There's a reason why."
Ad found in:
Allure: October 2021 Forbes: October 2021 In Touch Weekly: September 2021 Life & Style Weekly: September 2021 OK Weekly: September 2021 Star: September 2021
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