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Brand: Marlboro
IQOS Device

Year: 2021

Harm Reduction/PREPs
Heat not burn


Ad promoting IQOS with harm-reduction messaging about heat-not-burn technology. Shows the device and Marlboro HeatSticks. Text: "Cigarettes burn tobacco. IQOS heats it. There's a reason why."

Ad found in:

Allure: October 2021
Forbes: October 2021
In Touch Weekly: September 2021
Life & Style Weekly: September 2021
OK Weekly: September 2021
Star: September 2021
Vogue: October 2021

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