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Brand: IQOS Device

Year: 2021

Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn

Description:

Magazine ad for the IQOS device that introduces heat-not-burn technology and contains a harm reduction statement. Text: "Cigarettes burn tobacco. IQOS heats is. There's a reason why."

Ad found in:

Entertainment Weekly: October 2021

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