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Brand:
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Description:
Magazine ad for the IQOS device that introduces heat-not-burn technology and contains a harm reduction statement. Text: "Cigarettes burn tobacco. IQOS heats is. There's a reason why."
Ad found in:
Entertainment Weekly: October 2021
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