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Brand:
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Description:
Magazine ad for the IQOS device promising "No lighters. No ashtrays. Just real tobacco with less lingering odor." Describes the product's heat-not-burn technology and includes the harm reduction message allowed by the FDA. Has a QR code to scan with a mobile phone to visit the brand website and mentions the brand Instagram.
Ad found in:
Entertainment Weekly: November 2021
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