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Brand: IQOS Device

Year: 2021

Harm Reduction/PREPs
Heat not burn


Magazine ad for the IQOS device promising "No lighters. No ashtrays. Just real tobacco with less lingering odor." Describes the product's heat-not-burn technology and includes the harm reduction message allowed by the FDA. Has a QR code to scan with a mobile phone to visit the brand website and mentions the brand Instagram.

Ad found in:

Entertainment Weekly: November 2021

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