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Brand:
Marlboro
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Special Populations-Women
Description:
2 page ad promoting the IQOS device and Marlboro HeatSticks that shows two women talking over coffee, while one holds the device. The opposite page contains the harm reduction text allowed by the FDA. Text: "No lighters. No ashtrays. Just real tobacco with less lingering odor."
Ad found in:
In Touch Weekly: October 4, 2021; October 11, 2021; October 18, 2021 Life & Style Weekly: October 4, 2021; October 11, 2021
Ok Weekly: October 4, 2021
Star: October 4, 2021; October 11, 2021; October 18, 2021
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