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Brand:
Marlboro
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Flavored Product
Harm Reduction/PREPs
Heat not burn
Menthol
Description:
Magazine ad for IQOS device that features images of the device and packs of menthol, smooth menthol, and silver Marlboro Heatsticks. Includes harm reduction language allowed by the FDA.
Ad found in:
Entertainment Weekly: February 2021 In Touch Weekly: January 11, 2021; January 18, 2021; January 25, 2021 Life & Style Weekly: January 18, 2021 Men's Journal: January 2021 Ok Weekly: January 11, 2021; January 18, 2021 Star: January 11, 2021 Vanity Fair: March 15, 2021 Vogue: February 2021
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