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Brand:
Marlboro
IQOS Device
Year:
2021
Category:
Ad-magazine/newspaper
Harm Reduction/PREPs
Heat not burn
Menthol
Description:
2 page ad promoting the IQOS device and Marlboro Heatsticks in amber and green menthol. Makes a harm reduction statement as allowed by the FDA and directs the viewer to a website to learn more. Text: "It's not a vape. It's not an e-cig. It's real tobacco with less odor and no ash."
Ad found in:
Conde Nast Traveler: May 2021 In Touch Weekly: April 19, 2021; May 17, 2021 Life & Style Weekly: April 19, 2021; May 17, 2021 Star: May 17, 2021
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