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Brand: Marlboro
IQOS Device

Year: 2021

Harm Reduction/PREPs
Heat not burn


2 page ad promoting the IQOS device and Marlboro Heatsticks in amber and green menthol. Makes a harm reduction statement as allowed by the FDA and directs the viewer to a website to learn more. Text: "It's not a vape. It's not an e-cig. It's real tobacco with less odor and no ash."

Ad found in:

Conde Nast Traveler: May 2021
In Touch Weekly: April 19, 2021; May 17, 2021
Life & Style Weekly: April 19, 2021; May 17, 2021
Star: May 17, 2021

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